be optimal bio photos.png


Joey Rosen comes to us with over 20 years in the healthcare industry.  In high school, she found a passion working with the elderly in nursing homes – learning from their wisdom and patiently supporting their needs.  She followed this love and in college received a Bachelor in Human Development and Family Life with a specialization in Gerontology.

Managing a Dementia unit for a couple of years and seeing where facilities fell short from an operations perspective, she continued her schooling at RUSH University receiving her Masters in Health Systems Management.  From there she consulted in the healthcare industry in various settings in the areas of operations, development and compliance.

Joey is excited to help Be Optimal enter its next level of business so it can more easily bring health and wellness to the thousands in need of it! When not at the office, she spends time volunteering and doing fundraisers, spending time with her husband, 2 boys and sweet Wheaton Terrier, Addison.